Cold Email Templates
Cold Email Templates for Founders, CTOs and Engineering Managers
Outreach emails for startup CTOs, CEOs, VPs and directors of engineering, engineering managers, tech leads and founding-engineer roles — what to say when you are emailing the person who decides.
Any
Reaching out to Startup CTO/Founder
Exploring opportunities or learning about startup
Subject
Excited about what you're building at [Company Name]
Alternate subject lines
Email body
Hi [Name], I hope you're doing well! My name is [Your Name], and I'm a [Your Role] with [X years] of experience in [your expertise]. I recently came across [Company Name] and was genuinely impressed by [specific aspect - e.g., "your approach to solving [problem]" or "the product's impact on [target audience]"]. I've been following your journey and particularly resonated with [specific thing - e.g., "your recent blog post on [topic]" or "your talk at [event]" or "the technical architecture you described in [article]"]. My background includes: •[Key skill / experience 1] •[Key skill / experience 2] •[Key skill / experience 3] I'm really excited about the problems [Company Name] is solving and would love to explore if there's an opportunity to contribute. I'd be grateful for a chance to learn more about your technical challenges and vision. Would you be open to a brief chat? I'm flexible with timing. Thank you for building something impactful! Best regards, [Your Name] [LinkedIn Profile] [GitHub Profile] [Portfolio / Project Link if relevant]
Tips for success
- Show genuine interest in their mission and product
- Reference specific things they've shared or built
- Be enthusiastic but professional
- Demonstrate understanding of startup challenges
- Show you've used or researched their product
Do's and don'ts
Do
- Research the company and product thoroughly
- Show alignment with their mission and values
- Be flexible and adaptable in your approach
- Demonstrate startup mindset and hustle
- Follow up respectfully
Don't
- Don't focus only on salary and perks
- Don't send generic startup emails
- Don't ignore their product - try it first
- Don't compare negatively to big tech
- Don't forget to show passion for their problem space
Placeholders
[Name]Person's first name[Your Name]Your full name[Your Role]Your current role[X years]Your years of experience[Your expertise]Your area of expertise[Company Name]Startup name[Specific aspect]Something specific about their company[Specific thing]Specific blog/talk/article reference[Key skill/experience]Your relevant skills[LinkedIn Profile]Your LinkedIn URL[GitHub Profile]Your GitHub URL[Portfolio/Project Link]Relevant workFollow-up email
5-7 days after initial emailFollowing up - Interested in [Company Name]
Hi [Name], I hope you're doing well! I wanted to follow up on my message about [Company Name]. I'm still very excited about what you're building and would love to explore how I can contribute. I understand startups move fast, so happy to chat whenever it's convenient. Thank you! Best regards, [Your Name]
Any
Reaching out to CEO
Exploring opportunities or building relationship with CEO
Subject
Inspired by [Company Name]'s vision
Alternate subject lines
Email body
Hi [Name], I hope you're doing well! My name is [Your Name], and I'm a [Your Role] with [X years] of experience in [your expertise]. I've been following [Company Name]'s journey and I'm genuinely inspired by [specific aspect - e.g., "your vision to[company mission]" or "the way you're transforming [industry]" or "your recent interview where you discussed [topic]"]. [Personal connection - e.g., "As someone who's passionate about[related cause / industry], I deeply resonate with your approach to[specific company initiative]" or "Your focus on[value] aligns perfectly with what I believe makes great products"] My background includes: • [Key achievement/skill 1] • [Key achievement/skill 2] • [Key achievement/skill 3] I'm reaching out because I believe I could contribute meaningfully to [Company Name]'s mission. I'd love to explore if there are opportunities where my skills in [your expertise] could add value to your team. Would you be open to a brief conversation? I'm happy to work around your schedule. Thank you for building something that truly matters! Best regards, [Your Name] [LinkedIn Profile] [Portfolio/GitHub if relevant]
Tips for success
- Show you understand their vision and mission
- Reference specific interviews, talks, or content they've created
- Keep it brief - CEOs are extremely busy
- Lead with passion for their mission, not just job hunting
- Show alignment with company values
Do's and don'ts
Do
- Research the CEO's background and values
- Show genuine passion for their mission
- Be concise and respectful of their time
- Demonstrate alignment with company vision
- Follow up once if no response, then move on
Don't
- Don't send a long email
- Don't focus only on what you want
- Don't be overly formal or stiff
- Don't ignore their public content and interviews
- Don't expect a response - CEOs receive hundreds of emails
Placeholders
[Name]CEO's first name[Your Name]Your full name[Your Role]Your current role[X years]Your years of experience[Your expertise]Your area of expertise[Company Name]Company name[Specific aspect]Something about their vision[Company mission]Their mission statement[Industry]Industry they're disrupting[Topic]Topic from their interview/content[Personal connection]Your connection to their mission[Key achievement/skill]Your achievements[LinkedIn Profile]Your LinkedIn URL[Portfolio/GitHub]Your workFollow-up email
10-14 days after initial email (one follow-up only)Following up - Inspired by [Company Name]
Hi [Name], I hope you're doing well! I wanted to follow up on my message about [Company Name]. I understand you're incredibly busy leading the company. If now isn't the right time, I'd love to stay connected and follow [Company Name]'s journey. Thank you! Best regards, [Your Name]
Any
Reaching out to Engineering Manager
Exploring opportunities under specific manager
Subject
Interested in opportunities on your team at [Company Name]
Alternate subject lines
Email body
Hi [Name], I hope you're doing well! My name is [Your Name], and I'm a [Your Role] with [X years] of experience in [your expertise]. I came across your profile and was really impressed by [specific thing - e.g., "your team's work on [project/feature]" or "your approach to [engineering practice]" or "your post about [topic]"]. I'm currently exploring opportunities at[Company Name] and would love to learn more about your team, the problems you're solving, and the type of engineers who thrive on your team. My background includes: • [Relevant experience 1] • [Relevant experience 2] • [Relevant experience 3] Resume: [Resume Link] GitHub: [GitHub Profile] I believe my experience in [specific skill/domain] could be valuable to your team, especially for [specific challenge or project if you know about it]. Would you be open to a brief 20-minute chat? I'd love to hear about your team's roadmap and how I might be able to contribute. Thank you for considering! Best regards, [Your Name] [LinkedIn Profile]
Tips for success
- Show you've researched their team specifically
- Mention specific projects or initiatives they're working on
- Ask about team culture and dynamics
- Demonstrate understanding of management challenges
- Be professional but personable
Do's and don'ts
Do
- Research the team's recent work and projects
- Show interest in their management philosophy
- Ask thoughtful questions about the team
- Demonstrate how you'd fit into team dynamics
- Follow up professionally
Don't
- Don't skip straight to asking for a job
- Don't ignore the team's specific focus area
- Don't be generic - personalize for their team
- Don't forget managers care about team fit
- Don't overlook their management style/philosophy
Placeholders
[Name]Manager's first name[Your Name]Your full name[Your Role]Your current role[X years]Your years of experience[Your expertise]Your area of expertise[Specific thing]Something about their team/work[Company Name]Company name[Relevant experience]Your relevant background[Resume Link]Google Drive/Dropbox link to resume[GitHub Profile]Your GitHub URL[Specific skill/domain]Your relevant skills[Specific challenge]Challenge their team faces[LinkedIn Profile]Your LinkedIn URLFollow-up email
7-10 days after initial emailFollowing up - Interested in your team
Hi [Name], I hope you're doing well! I wanted to follow up on my message about opportunities on your team at [Company Name]. I'm still very interested in learning more about your team's work and how I might contribute. Thank you! Best regards, [Your Name]
Senior/Staff Level
Reaching out to VP of Engineering
Exploring senior-level opportunities
Subject
Senior engineer interested in [Company Name]'s technical direction
Alternate subject lines
Email body
Hi [Name], I hope you're doing well! My name is [Your Name], and I'm a [Your Role] with [X years] of experience leading [your expertise - e.g., "backend infrastructure" or "mobile engineering teams"]. I've been following [Company Name]'s growth and was particularly impressed by [specific aspect - e.g., "your engineering blog posts on[topic]" or "your approach to[technical challenge]" or "your recent tech talk about[subject]"]. In my current/previous role, I've: • [Major achievement 1 with impact] • [Major achievement 2 with impact] • [Major achievement 3 with impact] Resume: [Resume Link] LinkedIn: [LinkedIn Profile] I'm at a point in my career where I'm looking for opportunities to [your goal - e.g., "scale systems to the next level" or "build and lead high - performing engineering teams" or "solve complex technical challenges in [domain]"]. I'd love to learn more about [Company Name]'s engineering vision and explore if there might be a mutual fit. Would you be open to a brief conversation? Thank you for building such a strong engineering organization! Best regards, [Your Name] [LinkedIn Profile]
Tips for success
- Lead with senior-level achievements and impact
- Show understanding of engineering leadership challenges
- Reference their engineering blog or talks
- Demonstrate strategic thinking
- Keep it professional and respectful
Do's and don'ts
Do
- Emphasize leadership and impact
- Show understanding of organizational challenges
- Mention specific technical or cultural initiatives
- Demonstrate strategic thinking
- Be concise - VPs are very busy
Don't
- Don't focus only on individual coding skills
- Don't ignore the organizational context
- Don't be too junior in your approach
- Don't forget to highlight leadership experience
- Don't send without researching their engineering culture
Placeholders
[Name]VP's first name[Your Name]Your full name[Your Role]Your senior role[X years]Your years of experience[Your expertise]Your area of expertise[Company Name]Company name[Specific aspect]Something about their engineering org[Topic/challenge/subject]Specific technical content[Major achievement]Your senior-level achievements with impact[Resume Link]Google Drive/Dropbox link to resume[Your goal]Your career goals[Domain]Technical domain[LinkedIn Profile]Your LinkedIn URLFollow-up email
10-14 days after initial emailFollowing up - Senior engineering opportunity
Hi [Name], I hope you're doing well! I wanted to follow up on my message about opportunities at [Company Name]. I'm still very interested in learning about your engineering organization and vision. Happy to connect whenever it's convenient. Thank you! Best regards, [Your Name]
Any
Reaching out to Founding Engineer
Learning about early-stage startup culture and opportunities
Subject
Fellow engineer interested in [Company Name]'s early-stage journey
Alternate subject lines
Email body
Hi [Name], I hope you're doing well! My name is [Your Name], and I'm a [Your Role] with [X years] of experience in [your expertise]. I came across [Company Name] and saw that you're one of the founding engineers - that's exciting! I'm really interested in [specific aspect - e.g., "the problem you're solving in [domain]" or "your approach to [technical challenge]" or "your product's potential impact on[users]"]. I'm curious about the founding engineer experience and would love to learn: • How you approached building the initial product • What the tech stack decisions were like • What it's like being part of the founding team • Whether you're currently growing the engineering team My background includes: • [Relevant experience 1] • [Relevant experience 2] • [Relevant experience 3] Resume: [Resume Link] GitHub: [GitHub Profile] I'm particularly drawn to early-stage startups because [your reason - e.g., "I thrive in ambiguous environments" or "I love having direct product impact" or "I enjoy wearing multiple hats"]. Would you be open to a chat? I'd love to hear about your journey and explore if there's a way I could contribute to [Company Name]'s growth. Thank you! Best regards, [Your Name] [LinkedIn Profile]
Tips for success
- Show genuine interest in early-stage startup life
- Ask about their founding experience
- Demonstrate startup mindset and flexibility
- Show you understand early-stage challenges
- Be authentic about wanting to join early
Do's and don'ts
Do
- Show curiosity about the founding experience
- Demonstrate startup mentality
- Ask thoughtful questions about early decisions
- Show flexibility and willingness to wear many hats
- Express genuine excitement about the problem space
Don't
- Don't expect big-tech processes or compensation
- Don't focus only on titles and hierarchy
- Don't ignore the risks of early-stage startups
- Don't forget to research the product thoroughly
Placeholders
[Name]Founding Engineer's first name[Your Name]Your full name[Your Role]Your current role[X years]Your years of experience[Your expertise]Your area of expertise[Company Name]Startup name[Specific aspect]Something about their product/mission[Domain]Problem domain they're solving[Technical challenge]Specific tech challenge[Users]Target users[Relevant experience]Your relevant background[Resume Link]Google Drive/Dropbox link to resume[GitHub Profile]Your GitHub URL[Your reason]Why you want early-stage experience[LinkedIn Profile]Your LinkedIn URLFollow-up email
5-7 days after initial emailFollowing up - Interested in founding engineer experience
Hi [Name], I hope you're doing well! I wanted to follow up on my message about [Company Name]. I'm still very curious about your founding engineer journey and would love to explore opportunities to contribute to [Company Name]'s growth. Thank you! Best regards, [Your Name]
Any
Reaching out to Tech Lead
Learning about technical projects and team
Subject
Engineer interested in your team's work at [Company Name]
Alternate subject lines
Email body
Hi [Name], I hope you're doing well! My name is [Your Name], and I'm a [Your Role] with [X years] of experience in [your expertise]. I came across [specific thing - e.g., "your tech blog post on[topic]" or "your team's work on [project]" or "your talk at [conference] about [subject]"] and was really impressed by [what impressed you]. I'm currently exploring opportunities at[Company Name] and your team's focus on [team's focus area] aligns perfectly with what I'm passionate about. My experience includes: • [Technical skill/project 1] • [Technical skill/project 2] • [Technical skill/project 3] Resume: [Resume Link] GitHub: [GitHub Profile] I'm particularly interested in: • The technical challenges your team is tackling • Your team's tech stack and architecture decisions • The type of engineers who thrive on your team Would you be open to a brief chat? I'd love to learn more about your team's roadmap and explore if there's a good fit. Thank you for considering! Best regards, [Your Name] [LinkedIn Profile]
Tips for success
- Reference specific technical work they've done
- Show technical depth and curiosity
- Ask about architectural decisions
- Demonstrate understanding of their tech stack
- Show you've researched their team's projects
Do's and don'ts
Do
- Mention specific technical projects
- Show genuine interest in their tech challenges
- Ask technical questions
- Demonstrate relevant technical experience
- Research their team's technology choices
Don't
- Don't be too generic about technical interests
- Don't ignore their specific tech stack
- Don't forget to show your own technical depth
- Don't overlook their team's focus area
- Don't skip researching their engineering blog
Placeholders
[Name]Tech Lead's first name[Your Name]Your full name[Your Role]Your current role[X years]Your years of experience[Your expertise]Your area of expertise[Specific thing]Specific technical content/project[Topic/project/subject]Technical topic[What impressed you]What caught your attention[Company Name]Company name[Team's focus area]What the team focuses on[Technical skill/project]Your technical experience[Resume Link]Google Drive/Dropbox link to resume[GitHub Profile]Your GitHub URL[LinkedIn Profile]Your LinkedIn URLFollow-up email
7-10 days after initial emailFollowing up - Interest in your team at [Company Name]
Hi [Name], I hope you're doing well! I wanted to follow up on my message about your team at [Company Name]. I'm still very interested in learning about the technical challenges you're solving and exploring opportunities. Thank you! Best regards, [Your Name]
Senior Level
Reaching out to Director of Engineering
Exploring senior engineering opportunities
Subject
Senior engineer interested in [Company Name]'s engineering vision
Alternate subject lines
Email body
Hi [Name], I hope you're doing well! My name is [Your Name], and I'm a [Your Role] with [X years] of experience in [your expertise]. I've been following [Company Name]'s engineering journey and was particularly impressed by [specific aspect - e.g., "your organization's approach to [engineering practice]" or "the way you've scaled the team to[achievement]" or "your recent initiative on[topic]"]. In my career, I've: • [Senior-level achievement 1 with metrics/impact] • [Senior-level achievement 2 with metrics/impact] • [Senior-level achievement 3 with metrics/impact] Resume: [Resume Link] LinkedIn: [LinkedIn Profile] I'm looking for opportunities to [your goal - e.g., "lead technical initiatives at scale" or "build and mentor engineering teams" or "solve complex architectural challenges"] and believe [Company Name]'s focus on [specific focus] aligns with my experience and interests. I'd love to learn more about your engineering organization's priorities and vision. Would you be open to a conversation? Thank you for building such an impressive engineering culture! Best regards, [Your Name] [LinkedIn Profile]
Tips for success
- Emphasize senior-level impact and leadership
- Show understanding of organizational scaling
- Reference their engineering culture and initiatives
- Demonstrate strategic thinking
- Keep it professional and concise
Do's and don'ts
Do
- Highlight senior-level achievements with impact
- Show understanding of org-level challenges
- Mention experience with team building/mentoring
- Demonstrate technical leadership
- Be respectful of their time
Don't
- Don't focus only on individual contributions
- Don't ignore the organizational context
- Don't be too junior in your positioning
- Don't forget to research their engineering org structure
- Don't send without demonstrating leadership experience
Placeholders
[Name]Director's first name[Your Name]Your full name[Your Role]Your senior role[X years]Your years of experience[Your expertise]Your area of expertise[Company Name]Company name[Specific aspect]Something about their engineering org[Engineering practice]Specific practice/initiative[Achievement]Their organizational achievement[Topic]Specific initiative[Senior-level achievement]Your achievements with impact/metrics[Resume Link]Google Drive/Dropbox link to resume[Your goal]Your career goals[Specific focus]Company's engineering focus[LinkedIn Profile]Your LinkedIn URLFollow-up email
10-14 days after initial emailFollowing up - Senior engineering opportunity
Hi [Name], I hope you're doing well! I wanted to follow up on my message about opportunities at [Company Name]. I'm still very interested in learning about your engineering organization and exploring how I can contribute at a senior level. Thank you! Best regards, [Your Name]
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